I am reading a book called Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge. Public relations is changing, due to the evolution of social media. Public relations professionals need to embrace the idea of social media instead of ignoring the fact that it exists. In the book, Solis stresses that “new public relations is about people and relationships, not just new tools.” Public relations is about people communicating with other people using different tools to reach their public. Public relations professionals should grasp the idea of social media and use it to their advantage.
I found it interesting when Solis compared public relations to farming. “The more seeds you plant, the more crops (in the form of coverage over time) you will grow (as long as you spend time watering, caring for and feeding those seeds and new shoots).”
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As Solis and Breakenridge put it so well: Public relations is about people. It always was.
ReplyDeleteI'm so surprised when I see how many traditionalists are unwilling to experiment with new techniques. That's why I have great hope for you all.
Thank you for reading the book Krista. I hope it helps you...
ReplyDeleteI agree. As scary as it might be, we need to learn to embrace the emergence of social media and new technologies. If we can't learn to accept it and practice with all that is has to offer, I believe we will find ourselves very unsuccessful down the road.
ReplyDeleteTimes are changing and we need to change with them!
Ellen, Brian and Emily thank you for the comments. It will be interesting to see what the future holds for the public relations industry.
ReplyDeleteI was also impressed to read above that Brian Solis really does practice what he preaches. How exciting to have a comment from the book's author. Both he and Deidre Breakenridge have reached out to students throughout the semester. I admire that.
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