Ethics

Today in class we talked about research and ethics. Ethical research is important in the field of public relations. It is important for public relations professionals to make sure their clients are comfortable sharing information. Participants must agree to take part in the research and know that they can withdraw from it whenever they feel necessary. Participants also must understand what they are getting into when they volunteer for the research. Anything received from the participant must remain anonymous. It is important to keep the participant’s identity confidential. When you reveal a participant's identity or confidential information it affects your credibility as a public relations practitioner. Bring the Golden Rule into play and treat others the way you want to be treated.