Ethics

Today in class we talked about research and ethics. Ethical research is important in the field of public relations. It is important for public relations professionals to make sure their clients are comfortable sharing information. Participants must agree to take part in the research and know that they can withdraw from it whenever they feel necessary. Participants also must understand what they are getting into when they volunteer for the research. Anything received from the participant must remain anonymous. It is important to keep the participant’s identity confidential. When you reveal a participant's identity or confidential information it affects your credibility as a public relations practitioner. Bring the Golden Rule into play and treat others the way you want to be treated.

The Machine is us/ing us

The YouTube video The Machine is us/ing us is a very interesting video. I think it is exciting how technology has advanced over time and people are able to connect with each other with just the click of a button. It is amazing how easy it is to share information. This is both exciting and scary at the same time. I think the change in technology is great, but it is a little uneasy to know that anyone can post things on the Internet and the whole world has access to them. It is crazy to think how much we as humans rely on the Internet. We have this advanced communication tool at our fingertips and it is up to us to use it to our advantage.